Indoor Billboard Advertising in Neptune, NJ

The Market

There Are Two Neptunes, and the Screen Is in the Small One

Neptune Township is the big one — roughly nine square miles wrapping the western and southern edge of Asbury Park, with Ocean Grove and Shark River Hills inside its boundary. It is mostly residential, spread out in a way the shore boroughs are not, and it is where a great many of the people who work in and shop in Asbury Park actually sleep. Neptune City is a separate municipality: a borough of about nine-tenths of a square mile, bordered by Neptune Township on one side and by Avon-by-the-Sea and Bradley Beach on the other. Two governments, two names, one continuous stretch of the same neighbourhood. The venue on this page sits inside the borough, in Neptune City, and we list the market as “Neptune” across the site because that is what people call it locally.

The borough is small enough that it does not really have a downtown of its own so much as a road. Route 35 runs straight through it and Route 33 runs along its northern edge, which means the commercial strip here is the road that people from the township, from Avon and from Bradley Beach are already driving to get somewhere else. That is the honest description of this placement: it is a mid-route room, not a destination. Nobody plans a day in Neptune City. Plenty of people pass through it several times a week.

What that suits is an advertiser selling to households rather than to a night out, and specifically to households in Neptune Township — home services and the trades, insurance and real estate, dental and medical practices, attorneys, contractors, anyone whose customer is a homeowner with children in the back of the car. The room itself does the rest of the work. An ice cream counter is evening and weekend weighted, it runs hot from late spring through Labor Day, and its customers queue, order, sit down and come back. Almost nobody visits once. That is a small audience seen repeatedly, which is the only thing a single screen can honestly offer.

One room is one room, and we are not going to dress it up as a market. Bought on its own, this is a cheap way to be visible in the residential backfill behind Asbury Park. Bought alongside the anchors next door, it stops being a lone screen and becomes the southern continuation of a buy that already has thirteen screens a few minutes north of it.

Running a Campaign Here

What Happens After You Call

With one room on the list, the question is not which venues you want in Neptune. It is what you pair this screen with, and whether you want it at all on its own — which is a fair thing to run as a single-room test for a month before deciding.

• Tell us whether you want Neptune on its own, or paired with Asbury Park, Ocean Township or Bradley Beach
• We confirm whether this screen has an open rotation slot right now
• Send artwork, or we build it — then it goes live on the venues you picked

Rates are deliberately not printed on this page, because they depend on how many venues you take and how long you run. The pricing structure lives on the billboards page. If you own a room in the borough or anywhere in the township and want a screen of your own, that is the venue partner programme, and it costs the venue nothing — it is also how this market gets past one screen.